CENSUS BUILDER

Accelerate Occupancy with a Remarkable Tour Experience

The Touchtown Census Builder is a powerful solution designed to increase occupancy for new and existing senior living communities.

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Exceptional Community Tours Maximize Occupancy

100% of executive directors we surveyed said that the community tour is a critical component of a successful sales process.

It is the experience and sentiment of the tour that improves the community’s competitive advantage and the likelihood of securing a deposit from a future resident.

Without Census Builder, sales and marketing teams are left with a binder of photos and digital renderings, mood boards, and model apartment. It’s just not enough to impress today’s progressive and technologically driven resident.

Download an executive overview of the Census Builder solution.

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Touchtown-Census-Builder_Overview

Touchtown Transforms the Traditional Community Tour

Communities leveraging Census Builder are creating an immersive experience for prospective residents and their families. As future residents tour several options in a single day, the communities that cultivate a memorable resident experience are dazzling prospects and optimizing occupancy.

Welcoming-Digital-Signage

Greet future residents and their families with timely and personalized digital signage.

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Interactive-Touch-Screen-Kiosk

Guide visitors through amenities and a virtual walkthrough of the community with an interactive display.

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Mobile-Web-App

Send prospects home with a web and mobile application hosting community resources that guide their decision to move in.

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Virtual-Reality-Tours

Wow visitors with a 360 virtual community tour that they can access from their phone.

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Prospect-Analytics

Track prospect usage and engagement of the mobile app to follow up with information aligned with their interests. 

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SEE HOW IT WORKS

The Entire Community Tour. Right From Your Pocket.

Future residents and their families can take the entire community experience home with them.

As prospects access influential information from an easy-to-use web or mobile app, sales representatives can monitor digital engagement analytics and provide targeted follow-up.

With Community Apps in hand, sales and marketing teams are always equipped with the resources needed to accompany special events and continue to grow occupancy outside of the sales office.

integracare-logo

“The response we received from prospects and their family members was significantly more than I expected. You really see eyebrows raise when you tell them [prospects] to download the app to look at from home on their own time.”

Eric Walker | Executive director of sales and marketing at IntegraCare

Scale with Census Builder As Your Community Evolves

Each medium of Census Builder can be tailored to the unique needs and occupancy goals of your community. The entire suite of Touchtown products can be configured to showcase virtual community tours, construction progress, dining options, local events, wellness programming, and much more.

For new communities under construction, the investment you make in Census Builder can be taken into the community—right from opening day!

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DIGITAL SIGNAGE

Personalized experiences for future residents, adult children, and their families.

Each Digital Sign is configured with separately addressable revolving content that can be scheduled and customized to the visitor. Touchtown Digital Signs are installed in the temporary sales office, welcome center, or existing community to draw passersby in, greet prospective residents, and engage awaiting visitors.

Highlight key aspects and amenities of the community such as the fitness center, nature trail, library, and dining areas

Welcome visitors and their families by name at the appropriate scheduled date and time

Showcase apartment availability with accompanying photos, floor plans, and features

INTERACTIVE DISPLAY

Innovative self-service designed to captivate and impress.

Interactive Displays enable prospective residents to explore the community from a large format touchscreen before the tour even begins. Completely customizable app modules host unique information and content that is also accessible from a mobile device or web browser. Sales professionals utilize Interactive Displays to complement the sales experience and engage future residents with a self-guided experience at community-wide events.

Virtual tours, digital renderings, and construction progress

SightMap (by Engrain) interactive maps, floor plans, and property visualization

Community-wide activities that match the prospect’s interest

COMMUNITY APPS

An interactive and portable experience at your fingertips.

Touchtown Community Apps is an interactive platform easily accessible via web, smart phone, tablet, or any device with internet. Marketing and sales teams assist prospective residents in downloading the app and logging in before they leave the sales office so they can interact with the latest community information at home.

Share a list of potential neighbors with similar hobbies, interests, and hometowns

Push notifications for upcoming events hosted by the community

Send exclusive information to engage those who place a deposit

VIRTUAL TOUR

Immersive virtual community tours.

Offer a 3D tour of the community for those with limited time or mobility. Newly constructed communities are utilizing 360 virtual tours in combination with Community Apps to provide virtual access of the construction site or paramount community amenities. Future residents and their families can take a tour of the apartments they are interested in most without leaving their seat.

Highlight all apartment types and amenities without leaving your seat

Make out-of-town family members feel involved in the community evaluation process

Showcase the progress of new construction or community remodel

prospect-analytics_Touchtown

PROSPECT ANALYTICS

Tracking digital engagement for intelligent follow up.

Detailed analytics equip your sales team to convert a higher percentage of tours into deposits. When prospects access Community Apps from home, the sales team can view their engagement from a detailed dashboard and tailor their follow up accordingly.

Customize follow up after seeing which apartments prospects are interested in most

Tailor push notifications of upcoming events, amenity details, and progress

Forecast which apartments will quickly sell and instill urgency to place deposit

Scale with Census Builder As Your Community Evolves

Each medium of Census Builder can be tailored to the unique needs and occupancy goals of your community. The entire suite of Touchtown products can be configured to showcase virtual community tours, construction progress, dining options, local events, wellness programming, and much more.

For new communities under construction, the investment you make in Census Builder can be taken into the community—right from opening day!

REQUEST A DEMO

DIGITAL SIGNAGE

Personalized experiences for future residents, adult children, and their families.

Each Digital Sign is configured with separately addressable revolving content that can be scheduled and customized to the visitor. Touchtown Digital Signs are installed in the temporary sales office, welcome center, or existing community to draw passersby in, greet prospective residents, and engage awaiting visitors.

Highlight key aspects and amenities of the community such as the fitness center, nature trail, library, and dining areas

Welcome visitors and their families by name at the appropriate scheduled date and time

Showcase apartment availability with accompanying photos, floor plans, and features

INTERACTIVE DISPLAY

Innovative self-service designed to captivate and impress.

Interactive Displays enable prospective residents to explore the community from a large format touchscreen before the tour even begins. Completely customizable app modules host unique information and content that is also accessible from a mobile device or web browser. Sales professionals utilize Interactive Displays to complement the sales experience and engage future residents with a self-guided experience at community-wide events.

Virtual tours, digital renderings, and construction progress

SightMap (by Engrain) interactive maps, floor plans, and property visualization

Community-wide activities that match the prospect’s interest

COMMUNITY APPS

An interactive and portable experience at your fingertips.

Touchtown Community Apps is an interactive platform easily accessible via web, smart phone, tablet, or any device with internet. Marketing and sales teams assist prospective residents in downloading the app and logging in before they leave the sales office so they can interact with the latest community information at home.

Share a list of potential neighbors with similar hobbies, interests, and hometowns

Push notifications for upcoming events hosted by the community

Send exclusive information to engage those who place a deposit

VIRTUAL TOUR

Immersive virtual community tours.

Offer a 3D tour of the community for those with limited time or mobility. Newly constructed communities are utilizing 360 virtual tours in combination with Community Apps to provide virtual access of the construction site or paramount community amenities. Future residents and their families can take a tour of the apartments they are interested in most without leaving their seat.

Highlight all apartment types and amenities without leaving your seat

Make out-of-town family members feel involved in the community evaluation process

Showcase the progress of new construction or community remodel

prospect-analytics_Touchtown

PROSPECT ANALYTICS

Tracking digital engagement for intelligent follow up.

Detailed analytics equip your sales team to convert a higher percentage of tours into deposits. When prospects access Community Apps from home, the sales team can view their engagement from a detailed dashboard and tailor their follow up accordingly.

Customize follow up after seeing which apartments prospects are interested in most

Tailor push notifications of upcoming events, amenity details, and progress

Forecast which apartments will quickly sell and instill urgency to place deposit

See How Census Builder Will Accelerate Occupancy Growth at Your Community

Submit a few pieces of information and we will customize your overview of the Census Builder solution—we like to make a good first impression